Future-Proof and Fuel-Smart: Bajaj Auto’s Three-Wheeler Strategy for a Changing India

For decades, Bajaj Auto’s three-wheelers have been an unmistakable part of India’s streetscape — ferrying workers, families, and goods through the country’s crowded lanes. Few companies command such a share of any Indian market. Yet, in a world shifting rapidly toward electrification, legacy alone isn’t enough.

At Bajaj Auto’s Pune headquarters, Rakesh Sharma, Executive Director, along with its team of engineers, is re-architecting a business that still generates steady cash and maintains a dominant market share but now faces the challenge of evolving its core. His approach: a multi-fuel strategy that keeps CNG at the centre, scales electric thoughtfully, ...