Shriram Finance Drives India's EV Growth with ₹5,000 Cr Green Loan Plan

The year was 2002. Shriram City Union Finance, then a rising but little-recognized player from south India, faced an unwritten embargo: North India’s all-powerful two-wheeler dealerships, especially those of a behemoth with the then 44% national market share, refused to allow this southern upstart onto their showroom floors.

 YS Chakravarti, then Business Head, didn’t take no for an answer. Instead, he went quite literally outside the system. “We would sit outside and do business,” he recalled. With makeshift tents and umbrellas pitched just beyond the iron gates of the OEM showrooms, Shriram’s teams issued attractive loans, discounts, and fuel ...