Automaker's new strategy drives growth as Q4 sales reach three times Q3 levels, with vehicle exports up 18.8 percent.
16 Dec 2025 | 112 Views | By Shruti Shiraguppi
Citroën India recorded a three-fold increase in Q4 2025 sales compared to Q3, driven by its Citroën 2.0 "Shift Into The New" strategy that focuses on localisation, dealer expansion, and customer experience improvements across the country.
The Citroën 2.0 strategy, unveiled in August 2025, outlines a roadmap to deepen ...
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Citroën India recorded a three-fold increase in Q4 2025 sales compared to Q3, driven by its Citroën 2.0 "Shift Into The New" strategy that focuses on localisation, dealer expansion, and customer experience improvements across the country.
The Citroën 2.0 strategy, unveiled in August 2025, outlines a roadmap to deepen localisation, expand dealer and service networks, and enhance product and ownership experiences. The company's vehicle exports also grew 18.8 percent in 2025, supported by demand from Africa and ASEAN markets.
Shailesh Hazela, CEO & Managing Director, Stellantis India, said, "Citroën 2.0 – 'Shift Into The New' strategy is leading the steady growth in India. With sharp focus on localisation, enhancing India-first product interventions, and expanding customer accessibility, we have created a strong and sustainable growth path. The impact is visible; Citroën delivered 3X sales in Q4 vs Q3 and contributed significantly to Stellantis India's 18.8% export growth in 2025. With the Basalt set to join our global export portfolio in 2026, India is rapidly becoming a core pillar of Citroën's long-term strategy for product development, manufacturing, and technology."
The automaker strengthened its product lineup in 2025 with the C3 Dark Edition, Aircross, C3X, Basalt, and Aircross X. The Basalt X introduced CARA, an intelligent in-car assistant that handles music control, navigation, hands-free calling, weather updates, reminders, web search, and flight tracking.
Citroën formed partnerships with HDFC Bank, IndusInd General Insurance, and Sundaram Finance in 2025 to provide financing options, digital loan approvals, and insurance solutions. The company also partnered with mobility providers to integrate electric vehicles into urban fleets.
The Basalt model is scheduled to begin exports in 2026, expanding India's role as a manufacturing and export hub within Citroën's operations. The company plans to continue expanding its retail presence, accelerate India-focused product development, scale exports, and develop electric vehicle solutions.